Ecommerce

A Shopify Plus storefront that never stops moving

Two years on a Shopify Plus storefront that never stops moving - features, automation, and a performance programme that took the site from a GTmetrix F to a B.

Visit live site
Lovepop website
Client
Lovepop
Year
2024 – 2026
Market
US
Role
Senior Shopify development
Team
5

Results

F → B
GTmetrix grade
1.0s
LCP, down from 1.7s
63ms
TBT, down from 1.5s
−1.6MB
Page weight

The client

Lovepop turns greetings into 3D paper art. Every card is built on Slicegami™, the paper-engineering technique behind the laser-cut pop-up sculptures that unfold when the envelope opens.

It is a high-growth, Shark Tank-backed brand running a Shopify Plus direct-to-consumer storefront alongside retail and wholesale channels, coordinated across international design and merchandising teams.

What we did

  • Feature implementation

    Scalable storefront features in Liquid, SCSS and JavaScript, built on reusable components so the theme stays maintainable as the catalogue grows.

  • Performance programme

    WebP conversion, lazy loading, load-on-demand and resource prioritisation - led across the team and presented to stakeholders.

  • Theme automation

    A GitHub Actions workflow that detects theme changes made in the admin and opens pull requests for the merchandising team.

  • Health dashboard

    An internal app giving executives real-time site health, including the state of third-party integrations.

  • AI dev harness

    A structured layer that gives AI tools the codebase context, with automated tests and AI review enforcing the team’s conventions.

  • CMS enablement

    Configurable sections and snippets so merchandisers manage content without developer time.

Stack

  • Shopify Plus
  • Liquid
  • SCSS
  • JavaScript
  • Shopify Polaris
  • GitHub Actions
  • Cloudflare

Services: Shopify commerce , Performance & conversion