Ecommerce

One Shopify theme across 30+ markets

Theme and checkout work for a sleep brand selling in more than 30 countries - where everything a marketer might change has to be editable without a developer.

Visit live site
Emma Sleep website
Client
Emma Sleep
Year
2022 – 2024
Market
30+ countries
Role
Shopify development
Team
6

The client

Emma - The Sleep Company is a billion-dollar ecommerce business active in over 30 countries, selling mattresses, pillows and sleep accessories direct to consumers.

One storefront across that many markets means the theme has to be configurable rather than hard-coded - local teams change content and layout themselves.

What we did

  • Feature development

    Storefront features from business requirements, with UI and technical options offered at scoping.

  • Editable theme elements

    Theme-editor controls that let non-technical teams run the site without developer time.

  • Checkout extensibility

    Customised themes and plugins, and maintained a plugin built on checkout extensibility.

  • Performance & CRO

    Regular debugging and testing to improve performance and lift conversion.

Stack

  • Shopify
  • Liquid
  • React
  • Shopify APIs
  • Checkout Extensibility
  • JavaScript
  • SCSS

Services: Shopify commerce , Performance & conversion